Sole Unit embroidered patch logo

The streetwear industry was built around culture and community. Every product has a story packed with emotion, and a meaning for its creation. Sole Unit infuses historic moments of streetwear with garments to educate and spread the deep cultural roots.

Constructing a philosophy and community to bring people together face to face, through a traveling pop-up shop on wheels. Getting individuals away from screens, and back together in the streets again. Individuality is what shapes styles to be unique, creating the Sole Unit.

BE ONE

Sole Unit culture board: street photography, textures, and sneaker imagery pinned to a wire grid
Camo jacket with gold drip print against repeated BE ONE outline type
Sole Unit business cards, black and gold, laid in a diamond pattern
Sole Unit stationery: gold splatter notebook, clipboard, and card set
BE ONE outline type over a black-to-white split, white release tee on a hanger below
Limited Release: gold outline type over black plastic texture, numbered BE ONE tag on a white tee

Limited run · Every piece numbered, 1 of 30

Long-sleeve with sneaker-lace artwork and drip print on the back
Sole Unit sweatpants, back and front, with the calligraphy print running across both
Sole Unit Instagram post announcing the next drop
Release DateStay connected on social media for spontaneous updates.
Quick LookAn early look at upcoming items, the only place they will appear.
The Sole Unit truck outside a storefront, wrapped in black and white calligraphy
Sole TruckMobile pop-up on wheels
Street Codes: a web experience for a traveling clothing brand, shown over a dark city map
Street Codes map page with the truck route on a desktop monitor Street Codes influencers page on a desktop monitor Street Codes article page on a desktop monitor
Sole Unit lookbook: brand guide spread with logo, submark, pattern, and colors Sole Unit lookbook: garment photography spread Sole Unit lookbook: interior spread Sole Unit book with calligraphy tag artwork
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