How It's Made

This site is a shipped product.

No template, no site builder. Every page is hand-directed, AI-built, versioned, and deployed automatically. Here is the loop it runs on.

Direction

Frank

Taste, direction, and the final call. I review every change on desktop and phone, and screenshot anything that feels off.

Build

Writes the HTML, CSS, and JS. Renders the site to verify the pixels before anything ships, then commits the change.

Source

Single source of truth. Every change versioned, nothing lost, everything reversible.

Deploy

Builds and serves the site globally. Edge middleware guards the gated case studies.

Live

The site you are reading right now, usually live less than a minute after a change is approved.

Every arrow is automatic except the first one. And yes, this page went through the same loop.