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Be your own first responder 

Trauma was built during my Internship at the Michael Graves College. Creating a practical way for individuals to act during an emergency. 

CHALLENGE

As an Emergency Medical Technician over the last 10 years I have learned the importance of being prepared. I started to notice how many times I would get asked, "What would you do in this situation?". With this information, I wanted to explore creating a mobile app that connects individuals with 911 Dispatchers utilizing video to walk them through their specific emergency. No matter the profession, anyone should be able to protect and take care of themselves or a loved one in a time of distress.  

 

GOAL

The goal of Trauma is to mitigate the time spent between emergency and the arrival of professional help on scene.

MY ROLE

UX / Lead Designer

Process

Press emergency, position smartphone in viewing distance, and Trauma will connect to local authorities, providing step by step instructions for your emergency. 

Emergency response vehicles are equipped with onboard computers capable of video and audio connection. This will connect professional authorities with users to assist them through there emergency until arrival. The first ten screens were used as the first prototype to test. Once emergency is clicked, Trauma will also record and store all information which can be used by local law enforcement. For when there is not an emergency, users can access tutorials, blogs, and equipment through their personal profiles.

USER GOAL

The user goal was to easily access emergency and connect with professional authorities. The business goal was to increase brand awareness through mobile marketing campaigns. 

 

OUTCOME

By meeting these goals we are able to build a community of trained civilians, and strengthen early first aid to help one another,

anywhere at anytime.

Trauma Kit

By combining knowledge with local law enforcement and rescue connections, we designed a Trauma Kit Prototype that includes the same tools professional rescue workers utilize in the field. The main reason for this was to build a quality kit focused on durability.

 

By conducting user interviews I was able to determine what individuals valued the most in a medical kit, and how they felt about existing ones on the market. Here are the most common concerns:

 

1) Quality tools.

2) Geared towards their hobby, sport, or specific lifestyle.

3) Enough room to still add a few custom items, and keep compact.
 

Business Plan Competition

Trauma received 2nd out of 95 teams at the Kean University Business Plan Competition in 2019. Stages 1 through 3 consisted of building and pitching a 3 year financial forecast, executive summary with a full business model, and a marketing campaign. After qualifying for the final event, I designed a visual presentation to present in front of a panel of 6 judges and a live audience of over 200 people. This opportunity gave me a deep understanding in:

1) Building a brand

2) Developing a product from concept to a viable business model

3) Working across a wide array of professional backgrounds from design to accounting

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© 2021 FRANK MELLANA