Research, UX, Visual Design, Prototyping, Business Model
Trauma was created during my Internship at the Michael Graves College. Building a practical way for individuals to feel safe and prepared.
Early first aid is the only stage of the Trauma Chain often preformed by untrained individuals. To improve the outcome of emergency situations, untrained individuals must be empowered with the correct tools and techniques to administer early first aid.
The goal of Trauma is to mitigate the time between emergency and arrival of professional help on scene.
To better understand our target user I attended a local Emergency Medical Technician class (124 hours), and local dispatch command centers to conduct interviews.
I aimed to analyze how untrained individuals react to different
emergencies for the first time in a controlled environment. This allowed me to analyze effective teaching methods to incorporate within different user journeys.
Current emergency applications notify professional authorities of the users location, but they still have to wait for authorities to arrive. Visiting the EMT school allowed me to figure out the most effective way to mitigate the time during emergency and the arrival of professional authorities on scene.
Goals & Challenges
The goal was to design a simple and practical application focused on usability. Creating a mobile platform for users to feel safe and secure.
The user goal was to easily access emergency and connect with professional authorities. The business goal was to increase brand awareness through mobile marketing campaigns.
By meeting these goals we are able to build a community of trained civilians, and strengthen early first aid to help one another, anywhere at anytime.
Press emergency, position smartphone in viewing distance, and Trauma will connect to local authorities, providing step by step instructions for your emergency.
Emergency response vehicles are equipped with onboard computers capable of video and audio connection. This will connect professional authorities with users to assist them through there emergency until arrival. The first ten screens were used as the first prototype to test.
Once emergency is clicked, Trauma will also record and store all information which can be used by local law enforcement. For when there is not an emergency, users can access tutorials, blogs, and equipment through their personal profiles.
By combining knowledge with local law enforcement and rescue connections, we designed a Trauma Kit Prototype that includes the same tools professional rescue workers utilize in the field. The main reason for this was to build a quality kit focused on durability.
While designing Trauma, I had the opportunity to expand my skills across a wide variety of professional backgrounds by competing in the Kean Universities Business Plan Competition 2019.
This experience allowed me to develop a deep understanding for business, design, and building a brand. Trauma also gave me the opportunity of being a speaker at 1 Million Cups, a entrepreneurial workshop where I spoke about my experience building Trauma during my senior portfolio year.